New Brands


Coco is the umbrella parent brand (as you would expect coming out of the Coco Project originally) and CocoArc is our first major product.

After some market research and brand work we have a draft new brand name and visual identity for the medical records project, it will be called CocoArc. Note: For simplicity and consistency across the human and technical aspects of the project there is no space between Coco and Arc so is simply one word, one domain, one tag, one search term CocoArc but pronounced exactly as the three syllables are seen.

We also have a new simplified name and brand called Coco for the overall centralised portfolio of (currently 100%) volunteer work we are doing. Over time will hopefully become localised community led and commercially sustainable mix of world class professionals and local community volunteers.

We have also been brainstorming and researching and sometimes reserving a series of other names with the shared Coco prefix and other elements for specialist extension products we expect to add in the future too.

You will notice that although we are product and technology focused we are not talking about or asking ‘WHAT is it?’.

Because people are the centre of our world and we believe people should also be at the centre of technology and without them, even with great AI in the near future, we can simply not help people globally in a natural way without being life centric.

So instead of what we ask the question ‘WHO are we?’ because it is all about the wonderful individuals that create useful products and use them to do wonderful deeds.

Please feel free to share this simple lightweight PNG, yes you are not imagining it… there is a tiny little curve in the name to emphasise the arc part. 🙂

And of course an animated GIF for those that love that sort of stuff 🙂

The scope of the project has also been extended a little to help fund the core mission of free medical records for citizens and community clinics in developing countries.

We aim to improve lives by naturally including family and friends who are often at the core of life in developing countries but over time have been excluded in developed countries. We are hoping to improve the experience for everyone (especially in health care) and every business (especially life centric ones) by bringing all three groups together –

  • individual patient/recipient/consumer;
  • provider/doctor/institution/professional/business; and
  • carer/family/friends.

The new scope is primarily providing existing features (like QR checkin; inventory; billing and secure selective personal information sharing) from the clinic module to other similar simple use cases in generic small businesses like food and beverage; services; wellness and adjacent industries.

So more people can share the wonderful Coco experience around the world.

The arc (word and visual clue) is intended to be the connector of the above groups as well as a symbolic horizon representing the intended global reach of this project as we connect providers via the internet to help people and we reach around the world via the internet and local ambassadors starting in our currently proposed short list countries of Myanmar, Sierra Leone, Uganda, Papua New Guinea and Thailand.

The arc also represents our life span as we grow up and eventually decline. We aim to be there across your life even prior and post. Helping your parents even pre-pregnancy make good decisions and you and your family and friends after you go.

You can see more on our brand as it is refined and improved here.

We anticipate that most people will shorten our name for ease of use, especially in urgent situations like emergency rooms and busy businesses. Eventually we expect this will become our core brand, simply Coco. And we will deliver a range of related and probably linked products with the same team.

Well, we hope you like the direction we are heading, please contact us with any and all feedback it is very welcome.

PS: A quick thank you and shout out to Melanie, Cliff and Cam (and team yes that means you too Zach and many others from the tech startup ecosystem in Australia) whom we have been fans of since the early days in Sydney. We proudly use their tools Canva for design which is simply wonderful an inspiring and good for the planet. By clicking that link you will help us as part of their referral program.


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