It is not everyday that a community collaboration project celebrates 50 years of working together successfully, yet alone globally with impact on billions of people and millions of products.
It seems unlikely that something as humble and boring as a barcode could be inspiring but it saves time, money and lives.
We found this true story inspiring and we consider the GS1 and GTIN initiatives roles models for our work here at Coco.
Watch this short youtube video explaining how community collaboration can change the world and save lives.
COCO 